“The Swede’s debut album picks up on this Mumford & Synths sound for a set of folk, soul and addictive house beats,” Rolling Stone‘s Caryn Ganz describes. True accomplishes this in several ways, the most notable of which involves cross-genre integration. The decision to step outside of the mainstream serves as a testament to the artist’s dedication to creative authenticity. PHOTOS: Electric Daisy Carnival 2013 in Pictures “That small distinctions, that kernel of truth, could be what catapults Avicii from superstar DJ to flat-out superstar.” “Instead of pop stars dialing in towlines over prefab beats, based on musicians writing songs, together in a room,” Mason writes. The atmosphere surrounding Avicii is electric and critics are abuzz:īillboard‘s Kerri Mason points to the nuances in Avicii’s style as the markers of his appeal. Now, with an enormous following and a fresh album, Avicii has become a face for musical innovation within the EDM community. PHOTOS: EDM Titans: Dance Music’s 10 Highest Paid DJsīefore Avicii’s international breakthrough, he was just a 20-year-old Swede with a synthesizer, producing tracks his home.
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